Post by account_disabled on Feb 24, 2024 9:13:35 GMT
How do we generate traffic and sales to our page? These are some of the questions asked by those who are just starting out in e-commerce. Although there are multiple digital marketing strategies , the main ones for positioning our website in search engines are SEO and SEM, which will help make our products visible in users' organic searches. SEO AND SEM In simple terms, SEO (Search Engine Optimization) is the positioning or optimization of search engines in search engines, which helps give more visibility to a website in the organic results of the different search engines. Although there are multiple factors that the search engine relies on to position you, it usually talks about the basic factors: authority and relevance.
Authority is the popularity of the website and whether the information it contains is valuable, which is why content marketing has gained so much strength. Relevance, on the other hand, is the relationship that a page has with respect Loan Phone Number List to a search, based on certain on-site factors to determine it, such as the optimization of the page through Keywords, loading time, user experience and URLs. . Off-site SEO, for its part, focuses on the external factors of our site, such as links from other sites ( link building ), presence on social networks and mentions in the media. Unlike SEO, SEM (Search Engine Marketing.
Uses search engines to advertise the page to users. Paid advertisements are made, focused on increasing exposure and traffic. One of the most used tools to do SEM is Adwords (pay per click) where the person who bids the most for a search term appears first in the list of results. Therefore, it is important to be clear about which audience you want to reach. For example, if we search for Shake N Take on Google, we see that it appears first in an advertisement paid for by Linio.cl (SEM) and then this same page appears as an organic result. to appear in the first results requires a lot of effort and it all depends on our objectives.
Authority is the popularity of the website and whether the information it contains is valuable, which is why content marketing has gained so much strength. Relevance, on the other hand, is the relationship that a page has with respect Loan Phone Number List to a search, based on certain on-site factors to determine it, such as the optimization of the page through Keywords, loading time, user experience and URLs. . Off-site SEO, for its part, focuses on the external factors of our site, such as links from other sites ( link building ), presence on social networks and mentions in the media. Unlike SEO, SEM (Search Engine Marketing.
Uses search engines to advertise the page to users. Paid advertisements are made, focused on increasing exposure and traffic. One of the most used tools to do SEM is Adwords (pay per click) where the person who bids the most for a search term appears first in the list of results. Therefore, it is important to be clear about which audience you want to reach. For example, if we search for Shake N Take on Google, we see that it appears first in an advertisement paid for by Linio.cl (SEM) and then this same page appears as an organic result. to appear in the first results requires a lot of effort and it all depends on our objectives.